Using a combination of in-depth market research, content analysis, competitor analysis, team workshops, and SEO research, I develop a comprehensive strategy for you that includes: goals, objectives, KPIs, content pillars, content types, content formats, channel recommendations and a full strategy report to follow.
Content Marketing Consulting
Utilizing years of experience, coupled with strategic thinking, top-notch training, and journalistic-level research, I guide you as you make your content marketing decisions, including what to concentrate on, how to optimize and reuse your existing content, how best to reach your audience, and where to find who you're trying to reach.
With years of tried and tested experience to draw from, I write your B2B content in your business' tone. I write 100% human-created: website content, articles, press releases, thought leadership content, blog posts, white papers, case studies, video scripts, speeches, pillar & landing page content, and other long-form content.
Satisfied clients and marketing partners.
Why work with me?
Effective content marketing takes a comprehensive approach to be successful. I've helped over 90 companies perfect their content marketing, written over 120 thought leadership articles and have nearly 20 years of professional writing experience.
Like the name implies, content strategy takes strategic thinking. I base my approach on who you are trying to reach. By figuring out the best way to reach them, you put your company in the best position to gain meaningful clients.
Only by researching your market, your competitors and your existing customers can you best figure out how to reach your prospective clients. I find out how to attract your ideal clientele by meticulously digging into your data.
B2B content marketing involves addressing how your product or service helps your clients' end-user customers. I show your audience how working with you will help them appeal better to their patrons, increasing revenue for both of you.
Robert Laplante, Founder & CEO of Workshop Built Inc.
Rob delivered everything from a solid content strategy to long-form web copy to catchy taglines and ad copy. He understood our clients' brand and developed a tone and style that was spot-on. Rob provides high-quality, thorough work in a very timely manner. We enjoyed working with Rob and look forward to working with him on future content projects!
Serhat Pala, Co-Founder of Confirm BioSciences
Rob is a true professional. I enjoy working with him all these years. He has been a great resource, support and help. When I needed something to be done, he was there. Smart, great writing skills and all you need from a good writer. Plus more , his sense of humor. I think that one is an extra bonus to whoever is lucky enough to work with him.