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Conversion focused SEO
copywriting &
content strategy

B2B, B2C, tech, software, SAAS, thought leadership, franchising 

Hi, I'm Rob Swystun, a Winnipeg-based freelance copywriter. 


SEO copywriting

Climb to the top of the SERP rankings with SEO focused copywriting.


 Draw in your ideal clients and turn them into paying customers with proven expertise 

content marketing

Engage your customers and tell your brand stories with valuable, well-researched content. 

Whether it's your blog, white papers, case studies or you publish articles on third-party sites, I give your prospects a reason to trust you. 

Website content

Explain the benefits of your products or services to visitors with clear and compelling copy. 


Convert them into paying customers by telling them how your offering makes their lives better. 

Content strategy

Turn your blog posts, emails, white papers, e-books and more into revenue magnets with a comprehensive strategy.  

Get all your content pieces working together to entice leads and turn them into customers. 

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Why work with me?

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Your success is my success.

I measure my success by how well my copywriting performs for you. The more visitors you see, the more thought leadership reputation you garner and the more leads you convert into sales, the more I know our collaboration has been successful. 

Our partnership is all about getting you the results you desire.

Your content needs to be clear and compelling to capture your readers' attention and turn them into leads and then customers. 

Confusing "business speak" just turns people off and causes them to leave. 

Before I put fingertip to keyboard, I make sure I fully understand the benefits your business provides to your clients so I can provide you with benefits-driven copy that draws in your desired audience. 

Clarity is 


I start with impeccable research.

Writing the best content for your business starts with research. As a trained journalist, I know how to read dense studies and draw out interesting information and how to conduct interviews that draw out those amazing stories that people love to read. 

Once I gather the information, it's time to turn it into compelling copy that elicits emotional responses from prospects and drives them toward becoming paying customers. 

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 It's not just learning about your company and your offerings that is important. I also get to know your audience inside and out, too. 

I learn their pain points so I can speak their language and answer the one question they really have about what you're selling: "How does this make my life better?"

I answer this question with every piece of content. 

Your audience becomes my audience.

Are you ready?

To reach and surpass your revenue goals with conversion focused copy?

Let's work together. 

But, let's talk first. 

Just click the button and send me an email. 

This is how I can help you reach your goals. 

Writing & marketing services

  • Content marketing

  • Website content & copy

  • Content strategy

  • Marketing consulting

  • Campaign planning

  • Articles

  • Brand journalism

  • Brand content

  • Case studies

  • White papers

  • SEO Blog posts

  • Brand messaging

  • Brand positioning

  • Guides

  • Speeches

  • Special reports

  • Video scripts

  • Webinar scripts

  • Webinar decks

  • Landing pages

  • Ebooks

  • Thought leadership

  • Lead magnets

Areas of speciality

  • Tech

  • Software

  • Software-as-a-Service (SaaS)

  • Business-to-Business (B2B) products & services

  • Business-to-Consumer (B2C) products and services

  • Augmented Reality (AR)

  • Virtual Reality (VR)

  • Internet of Things (IoT)

  • Artificial Intelligence

  • Franchising

  • Thought leadership 

  • Entrepreneurialism

  • Finance

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Robert Laplante, Founder & CEO of Workshop Built Inc.

Rob delivered everything from a solid content strategy to long-form web copy to catchy taglines and ad copy. He understood our clients' brand and developed a tone and style that was spot-on. Rob provides high-quality, thorough work in a very timely manner. We enjoyed working with Rob and look forward to working with him on future content projects!

Trusted By


Serhat Pala, Co-Founder of Confirm BioSciences

Rob is a true professional. I enjoy working with him all these years. He has been a great resource, support and help. When I needed something to be done, he was there. Smart, great writing skills and all you need from a good writer. Plus more , his sense of humor. I think that one is an extra bonus to whoever is lucky enough to work with him.


Diego Gopen, Founder of Reality XD and

A human-oriented writer that can massively improve your SEO content as well. He will engage with both, your readers and search engines building up your audience and ranking, one word at a time. Thank you!

That's great, Rob, but what else ya got?

Even more reasons to work with me:

I am:

  • Reliable

  • Organized

  • Communicative

  • Easy to work with

  • Naturally curious

  • Empathetic

  • Honest

  • Hard working

  • Creative


Let's talk

Please contact me to talk about how I can help you increase your revenue. 

Connect with me on LinkedIn & Twitter

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