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B2B content strategy, content marketing 
consulting & copywriting

I use content audits, competitive analysis, and your own insights to help you craft a content strategy that works.  

Hi, I'm Rob Swystun, a Winnipeg-based freelance writer who works with B2B companies worldwide. 

Every word matters.

 

 copywriting

Showcase what makes your brand unique with effective content like articles, blog posts, scripted videos, white papers, case studies and website content. 

Content
Strategy

Reach your audience where they congregate with well-researched, well-placed content that adds value to their lives and solves their problems.

content marketing
Consultation

Explore what really sets your brand apart from your competitors. Find your place within your industry and compete on more than just great customer service.

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Why work with me?

My approach is research based.

There is no guessing or "gut feelings" when it comes to a successful content strategy. I do mountains of research and dig into your existing content, your competitors' content, your SEO, your social media, and more to develop a data-driven content strategy. 

Forget "publish and pray." The answers are in your data. 

Your content needs to be clear and compelling to capture your readers' attention and turn them into leads and then customers. 

Confusing "business speak" just turns people off and causes them to leave. 

Before I put fingertip to keyboard, I make sure I fully understand the benefits your business provides to your clients so I can provide you with benefits-driven content that draws in your desired audience. 

Clarity is 
key.

I work with you to develop your strategy.

I don't disappear for a few weeks and pop back up with a document for you to follow. 

Instead, I include you in every step of the way, like a real marketing partner should. There will be brainstorming sessions, you will be encouraged to share your insights, and together we will craft a strategy that speaks to your audience. 

I'm not a freelancer, I'm a partner in your business' success. 

 It's not just learning about your company and your offerings that is important. I also get to know your audience inside and out, too. 

I learn their pain points so I can speak their language and answer the one question they really have about what you're selling: "How does this make my life better?"

I answer this question with every piece of content. 

Your audience becomes my audience.

Are you ready?

To reach and surpass your business goals with a data-driven content marketing strategy?

Let's work together. 

Contact me. 

Just click the button and send me an email. 

This is how I can help you reach your goals. 

Writing & marketing services

  • Content strategy

  • Copywriting

  • Content marketing consulting

  • Campaign planning

  • Articles

  • Brand journalism

  • Brand content

  • Case studies

  • White papers

  • SEO Blog posts

  • Brand messaging

  • Brand positioning

  • Guides

  • Speeches

  • Special reports

  • Video scripts

  • Webinar scripts

  • Webinar decks

  • Landing pages

  • Ebooks

  • Thought leadership

  • Lead magnets

Areas of speciality

  • B2B

  • EV Charging

  • AgTech

  • Software-as-a-Service (SaaS)

  • Augmented Reality (AR)

  • Virtual Reality (VR)

  • Internet of Things (IoT)

  • Artificial Intelligence

  • Thought leadership 

  • Entrepreneurialism

  • Fintech

 
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Robert Laplante, Founder & CEO of Workshop Built Inc.

Rob delivered everything from a solid content strategy to long-form web copy to catchy taglines and ad copy. He understood our clients' brand and developed a tone and style that was spot-on. Rob provides high-quality, thorough work in a very timely manner. We enjoyed working with Rob and look forward to working with him on future content projects!

Trusted By

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Serhat Pala, Co-Founder of Confirm BioSciences

Rob is a true professional. I enjoy working with him all these years. He has been a great resource, support and help. When I needed something to be done, he was there. Smart, great writing skills and all you need from a good writer. Plus more , his sense of humor. I think that one is an extra bonus to whoever is lucky enough to work with him.

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Diego Gopen, Founder of Reality XD and uQR.me

A human-oriented writer that can massively improve your SEO content as well. He will engage with both, your readers and search engines building up your audience and ranking, one word at a time. Thank you!

That's great, Rob, but what else ya got?

Even more reasons to work with me:

I am:

  • Reliable

  • Organized

  • Communicative

  • Easy to work with

  • Naturally curious

  • Empathetic

  • Honest

  • Hard working

  • Creative

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Let's talk

Please contact me to talk about how I can help you increase your revenue. 

Connect with me on LinkedIn & Twitter

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