Welcome to my portfolio

Featured Article

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Table of Contents

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B2B Websites

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Holmbergs

Holmbergs wanted website content that clearly explains what they do for their B2B clients, conveyed in their pragmatic brand voice. 

I provided Holmbergs with website content that walks visitors through their processes, communicates their values and tells their brand story. 

 

After interviewing several employees and immersing myself in the Holmbergs world, I provided them with content they will be able to use for decades to come.

Click the image to see the website.

 
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uQR.me

uQR.me desired a website that would establish them as a leading authority in their industry while maintaining their relaxed and playful brand tone. 

With guidance from the uQR.me team, I was able to give them website content that clearly establishes them as experts in their field while also being easy to work with. 

Click the image to see the website.

 

B2C Websites

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Teknon Watches

Getting the content right for Teknon was crucial for their brand positioning, as they wanted to present themselves as a luxury watch brand, but with an innovative twist. 

I wrote content for them that conveys the craftsmanship of their watches, but also clearly explains the modularity that makes them unique. 

Click the image to see the website.

 
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RogerGrubb.com

Roger required website content that would explain what he does to his target audience and make them feel like he really wants to help them with his unique mortgage offerings. 

Together with Roger, I crafted website content that feels welcoming and exudes trust. 

Click the image to see the website.

 
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Lundy Law Group

Lundy Law Group wanted website content that would clearly explain their services and why they are the best choice for providing those services. 

I provided them with a friendly, welcoming tone for their website, which was important to them, while also displaying their professionalism and expertise. 

Click the image to see the website.

 
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Qbserve

Qbserve needed to explain their SaaS product to consumers while espousing its benefits to them. 

I provided Qbserve with website content that highlights its usefulness as a productivity tool. The client said my content resulted in a 150% increase in conversions.

Click the image to see the website.

 

Press Releases

 
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I used the current climate of high fuel prices and environmental consciousness to craft this PR. 

Click the title to see the content.

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This press releases announces the new iOS add-on for ServiceM8. 

Click the title to see the content.

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This was for a major merger announcement in the Canadian cannabis industry. 

Click the title to see the content.

 
 

Augmented Reality Articles

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Written for RealityXD, this top-of-funnel article introduces readers to the myriad ways they can use AR for retail purposes. 

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Focussing on e-commerce customers, this informational article outlines how they can use AR to attract customers. 

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This piece teaches potential customers ways they can use AR technology to create those all-important emotional connections with customers. 

 
 
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This article explores how AR is changing the corporate training and educational industries. 

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RealityXD identified real estate agencies as potential customers for their products. This article explains how they can use AR technology for their businesses. 

 
 

Vertical Farming Articles

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This article for Bowery Farming showcases the company's expertise in their industry while simultaneously acting as an SEO tool for their website.  

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An SEO article for Bowery Farming, this informational piece acts as a top of funnel article to draw in potential clients who are researching Bowery. 

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Introduces the subject of food technology, goes over its history, and highlights Bowery's place in the industry.

Entrepreneurialism Articles

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Science Articles

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This piece discusses how ancient glacial Lake Agassiz disrupted the warming of Earth during the last ice age.

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In this article, I explore how the ice age glaciers created isostatic rebound, which is still happening today.

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This article talks about how people are trying to save biodiversity in Canada's crops to avoid a potential food catastrophe. 

 
 

Brochures

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Main Street Capital

This brochure walks Main Street Capital's prospective clients through the company's process of growing their real estate investments.  

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Shaman

Written for business communications software company Shaman, this brochure convinces developers to come and work for Shaman to advance their careers. 

 

Guides

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Shaman

Shaman required a guide for pharmaceutical sales reps that would teach them how to write more persuasive emails using the Shaman software. 

This guide teaches sales reps how to structure their emails to make them more enticing to their target audience of healthcare providers using Shaman software together with Veeva.

Case Studies

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Bread for the City

Written for Sabra Creative, this case study showcases how they helped Bread for the City improve its website and manage its content. 

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Careers in Entertainment

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Generation Tree

Generation Tree tapped Sabra Creative to develop a grassroots digital campaign for them. This case study delves into how they made this project a success. 

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Conroe Independent School District

XtraLight gave the Conroe Independent School District an LED light upgrade. This case study details the upgrade from A to Z.

This case study explains how Sabra Creative created the entire CIE brand for the Will & Jada Smith foundation.

 
 
 

Bios

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Near Death Experience Just One More Hurdle for Daredevil Entrepreneur

This bio tells the compelling story of how Patricia Beronowski-Schneider survived a bad skydiving accident and went on to thrive afterward. 

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Finding the Right Niche Saves Entrepreneur Crushed by Economic Crashes

A bio about how finding the right niche to fit into saved Kristian Olsen from economic ruin. 

 

Blogs

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Blink Charging Blog

I write for the Blink Charging blog. 

Subjects include anything related to electric vehicle charging. 

I am responsible for writing blog posts and ensuring a consistent brand tone for Blink that showcases this global company's expertise in the EV charging space. 

 
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CHRIS SABBATINI/FOUNDER & CEO OF SABRA CREATIVE

“Rob never let us down. He helped us shape a voice for our creative agency with timely and well thought out copywriting. Thanks for your help, Rob!"

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Greg Twemlow, Founder & CEO of Greg Twemlow & Co. 

Rob did several assignments for me and all were excellent. Highly recommended.

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Atta Emami, Business Coach

Rob's easy to work with. Very flexible, attentive and followed up according to our set times.