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Winnipeg SEO Expert

Rank highly in search results, get on people's radar, raise revenue. 

Every business wants that coveted top spot in the Google rankings. Even being on the first page will boost your sales and revenue. But, it doesn’t happen naturally. Every one of those businesses on top of the search rankings has invested in SEO. 

 

If you want your business to climb to the top of the rankings, you also need to invest in white hat SEO. 

 

Not only can SEO help you bring in organic traffic from search results, it can help your business with brand awareness and authority in your field along with countless other benefits. 

 

If you have a website, you’re already done with the most important step. Now, you need to get it to work for you. Think of SEO as an investment in your website. Do it well enough and it’ll pay dividends for you by bringing in organic traffic, which can turn into leads and paying customers. 

What is SEO?

If you’re not familiar with it, SEO is the practice of optimizing your web pages for search engines. And we’re not just talking Google here. A lot of voice search devices rely on Bing, so you also want to be the website that provides the succinct answer for when people ask their smart speakers, etc. a question.

 

Google -- the undisputed ruler of internet search -- has 200 factors it uses to rank web pages. These range from things like meta tags, to page titles to how long visitors interact with a page. You’re already busy running your business, let me do all that finicky SEO stuff. 

 

I’ve been helping businesses with their SEO for a decade and I can provide you with:

 

  • First page results for your main keywords;

  • A significant increase in your organic traffic;

  • More backlinks to your site to increase your authority;

  • An improved user experience;

  • High-quality content;

  • And more

The Process

Pre-Writing

  1. Assess your audience’s search intent by looking at what answers they are searching for in your niche. 

    • This makes sure we create the right type of content and content vehicle to satisfy your audience. 

  2. Develop content clusters around your niche that support pillar pages on your site so your search engine rankings accurately reflect your expertise and authority on the subject.

  3. Evaluate your chosen keywords and find other long-tail keywords for you to target that will be easier to rank for while still being germane to your audience’s search intentions. 

  4. Create a SERP-based outline for your content, meaning an outline that takes into consideration the kind of SERP (i.e. what extra elements it has) that shows up for a given keyword.

  5. Calculate how long your content pieces should be and how often you should be using your key phrases within that content.

Writing

  1. Write your content piece and publish it with all the requisite tags and technical SEO elements like comprehensive internal linking. 

Post-Writing

  1. Audit and optimize the content piece after a given period of time (usually 2-4 weeks) to close any content gaps with higher ranking competitors and bump up its ranking.

The beauty of going with my service is that you get everything all in one package. Many marketing agencies that perform SEO don’t have their own in-house writer, so they hire a third-party writer and the quality varies drastically. 

Hire me and I do the SEO audit and the writing all in one go. It’s a one-stop-SEO-shop and you get informative reports to look at regularly. 

1. Chat

First we have a conversation to talk about your business, your SEO goals, what you've done so far to reach those goals. 

3. Report

I deliver a comprehensive report to you detailing all the ways you can improve your website along with new content ideas. 

2. Audit

Then, I audit your site to see what needs to be fixed and how well your current content is performing for you. 

4. Fix

I get to work fixing your site by performing all the recommendations in the report and providing you with effective new content.

© 2021 Rob Swystun. Created with wix.com

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