Two Pens

Content Marketing Strategy Consulting

Drive organic traffic to your site, generate leads and increase your site’s authority with data-driven long-form SEO content.

Relationship Building Process

  • Half-hour consultation to see if we are a good fit to work together. We can get to know each other and discuss what is required and what I can do for you.

  • If we decide to go ahead, I shoot you over a proposal.

  • Once that is accepted, I send you the contract to sign, which outlines the scope of work, fees, and other parameters.

Work Process

  • Define the business goal you want to reach with your content strategy.

  • Use the market research you have conducted (or will conduct) to create personas you want to talk to in order to help you shape your content.

  • Run an audit on the content you have already to see how you can repurpose it. 

  • Help you choose a Content Management System (CMS) that aligns with your business (if you don’t already have one).

  • Brainstorm ideas for your content based on your expertise and keyword research for your industry and show you ways you can get more content ideas.

  • Suggest formats to use for your content. (i.e. blog posts, e-books, videos, infographics, etc.)

  • Help you develop a content calendar for up to six months.

  • Provide you with a comprehensive plan to follow that includes the processes and resources you’ll need to implement the content strategy.

Content Strategy Consulting FAQ

How much does it cost?




How will we know if we’re a good fit to work together?


We will be a good fit to work together if you value quality and understand that content creation has an extremely high ROI if you do it strategically. 


How long does the process take?


That depends on various factors, but coming up with an entire content strategy does take hours of research and work.

Your content strategy is what gives you authority on a subject, draws clients to you and positions you as an expert in your field. 


It’s not one single article or one single video, it’s all of your content pieces working together to complement each other and raise your profile. 


From your website to your blog to your various social media channels, you need an overarching strategy that showcases your expertise and reaches your desired audience.


"I have known Rob for a number of years and have always found him to be professional and great to work with. He has written many articles for us which have been well written and appreciated by our clients who he has interviewed. The timely manner in which these are done when working to tight deadlines have always been appreciated. I look forward to our continued relationship and would highly recommend Rob to anyone needing a fantastic writer.